"We are not just disrupting for the sake of change. Our disruption has a purpose -to make luxury accessible, to celebrate diversity, and to connect with customers on a personal level. Over my 25+ years in the design industry, l've witnessed the challenges that consumers face when navigating the complex purchasing process for luxury interior products. The lack of transparency, inflated prices and limited options have been persistent issues. But today, we embark on a journey to revolutionize this landscape." - Jimmy Mistry