SHOP BY ROOM

Peter Overy

Singapore

MD and Co-Founder

Agency (Singapore)

As a seasoned entrepreneur and marketing expert, Peter Overy’s Agency, a winner of multiple Singapore Good Design Awards, is a strategic design practice that empowers organisations to make brave leaps to achieve the growth they seek. They do it by transforming client ambitions into customer-driven challenges, convert them into opportunities through research, and develop go-to-market strategies by designing and testing MVPs.

Centered to the human core, the Agency has worked on a diverse range of projects across various industries, showcasing their versatility and creative prowess. From the Dormitory Association Singapore Ltd (DASL) to Sheares Healthcare and SPH Berita Harian, they have demonstrated their ability to adapt their services to different sectors and client needs.

In 2023, Agency earned the prestigious Best Design in APAC award for its outstanding project for DASL focusing on migrant worker dormitories. In 2021 and 2023, the Agency, also bagged the Singapore Good Design Award

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Projects
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Videos & Podcasts

Interview with Pete Overy | Creativity for the Next 50 Years

Designing Creativity | Future Forward | Channel NewsAsia

Interview with Pete Overy

Designing Creativity

Features & Press

Peter Overy Reimagines The Migrant Worker Dormitory Of The Future

A Plus Read More

These redesigned dorms want to make migrant housing feel like a home away from home

Home Designs Read More

Pete Overy

HN Worth Read More
The Team
  • lishan

    Lishan Soh

    Co-founder & Research Director
  • Katherine

    Katherine Dale

    Business Director
  • beebee

    Bee Bee Ooi

    Finance Operations Director
  • chloe

    Chloe Lam

    Design Strategy Lead
  • joel

    Joel Ong

    Business Strategy Lead
  • wei

    Wei Han

    Business Design Lead
  • dora

    Dora Augustin

    Senior Interaction Designer
  • erick

    Erick Dizon

    Senior Interaction Designer
  • darren

    Darren Loo

    Communications Designer
  • gracia

    Gracia Fei

    Interaction Designer
  • zou

    Zou Ling Xue

    Multimedia Producer
  • cleaven

    Cleavan Whitnell

    Design Researcher
  • welyn

    Welyn Goh

    Experience Designer

Awards & Achievements

  • Best Design, APAC Award 2023
  • Singapore Good Design Award, 2021 and 2023
  • Gold winner, Singapore Good Design Award, 2023
  • Innovation by Design Awards 2023, Fast Company

Expertise

  • Communication Design
  • Product Design
  • Service Design
  • Experience Design
  • Market Research
  • Prototyping
  • Product Strategy
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