Winner of the 6th annual VM & RD Merit Award in 2009 this incredible project was a game changer in the way retail transportation stores were to be perceived in India. Jimmy Mistry masterfully captured these perceptions at every point of contact with Bajaj enthusiasts and customers in their retail outlets and weaved the optic of the brand across pre-defined marketing strategies, customer experiences, and a holistic perception of brand Bajaj.

The retail outlets were conceptualised using space as a medium to communicate the brand and turn the retail environment into a manifestation of the strength that is Brand Bajaj. Jimmy Mistry used choreographed resonant experiences of the brand such as tires, silencers, and such for the customer to get completely immersed in the dynamic displays and interactive environment available on offer.