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BRANDING Fannie Mae

Crafting the Narrative to Navigate the Change

Designed By:
Danny Forster

Location:

Washington DC

Category:

Branding

Area:

340,000 Sq. Ft.

When mortgage giant Fannie Mae decided to relocate its headquarters, it turned to DF&A to articulate the reasons behind the move, its impact on the company culture, and how employees could effectively prepare for the changes ahead.

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