Della

BRANDING Hugo Boss Yacht

A Bold New Brand Identity for the Latest High-Performance Yacht

Designed By:
Karim Rashid

Location:

Germany

Category:

BRANDING

Year:

2019

Karim Rashid crafted the brand identity for HUGO BOSS yacht, the Imoca 60 race boat, which was raced by record-breaking sailor Alex Thomson in the 2020 Vendée Globe.

Branding

Hugo Boss Yacht

Hugo Boss Yacht

Home Interiors

30 Thompson Condo

30 Thompson Condo
HILL8 Apartments

HILL8 Apartments
Oceana Apartment

Oceana Apartment
K House

K House
TWIZZ House

TWIZZ House
KR House

KR House
Karim Rashid Townhouse

Karim Rashid Townhouse
Karim Rashid 540

Karim Rashid 540
KADO

KADO
Pleasant Ave Condo

Pleasant Ave Condo
Lilak

Lilak
Mybrickell Condos

Mybrickell Condos
Paraiso Bayviews

Paraiso Bayviews

Office Interiors

Kunal Office

Kunal Office
Karim Rashid Studio, New York

Karim Rashid Studio, New York
Bladensburg Road

Bladensburg Road
Office Headquarter Renovation

Office Headquarter Renovation
Wix Headquarters

Wix Headquarters
Sberbank Branch

Sberbank Branch
Karim Rashid Studio, China

Karim Rashid Studio, China

Hotel Interiors

Switch Restaurant, Riyadh

Switch Restaurant, Riyadh
Semiramis Hotel

Semiramis Hotel
Rain, Punta Cana

Rain, Punta Cana
Temptation Resort, Cancun

Temptation Resort, Cancun
Prizeotel, Dortmund

Prizeotel, Dortmund
Romanza

Romanza
Baiyoke Sky

Baiyoke Sky
Sea Flirt

Sea Flirt
Prizeotel, Berlin

Prizeotel, Berlin
Ven Park Inn By Radisson, Amsterdam

Ven Park Inn By Radisson, Amsterdam
Temptation Miches Resort

Temptation Miches Resort
Prizeotel, Dresden Mitte

Prizeotel, Dresden Mitte
Magic Hotel Bøhmergaten

Magic Hotel Bøhmergaten
Rain

Rain
Prizeotel, Bonn

Prizeotel, Bonn
Bahrain Eye Hall

Bahrain Eye Hall
Prizeotel, Hamburg St. Pauli

Prizeotel, Hamburg St. Pauli
Prizeotel, Antwerp

Prizeotel, Antwerp
Nhow Hotel, Berlin

Nhow Hotel, Berlin
Port Aventura

Port Aventura
Switch Restaurant, Manama

Switch Restaurant, Manama
Petasos Beach Resort

Petasos Beach Resort
B-Apart Hotel

B-Apart Hotel
Prizeotel, Münster

Prizeotel, Münster
Era Hotel

Era Hotel
Silk Road

Silk Road
Switch Restaurant, MCC Dubai

Switch Restaurant, MCC Dubai
She Restaurant

She Restaurant
Raionul De Peste, Agora Floreasca

Raionul De Peste, Agora Floreasca
Prizeotel, Wien

Prizeotel, Wien

Architectural Designs

Kismet

Kismet
Microhouse

Microhouse
The Deutsche Bank Lounge

The Deutsche Bank Lounge
Kube House

Kube House
Naples Universita Metro Station

Naples Universita Metro Station
Toyo Ito Mediatech

Toyo Ito Mediatech

Retail Interiors

Fun Factory, Munich

Fun Factory, Munich
Gamma & Bross

Gamma & Bross
Fun Factory, Berlin

Fun Factory, Berlin
Cupid Jewels Flagship Store

Cupid Jewels Flagship Store
Karim Space Store

Karim Space Store
Bosco Pi

Bosco Pi
NY City Blinds

NY City Blinds
Agatha Ruiz de la Prada Store

Agatha Ruiz de la Prada Store

Healthcare

Oaza Zdravlja Pharmacy

Oaza Zdravlja Pharmacy
Redefining Global Luxury

Get In Touch

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