BRANDING SPH Berita Harian

Revamping the Digital Experience for a Refreshed Editorial Direction

Designed By:
Peter Overy

Location:

Singapore

Category:

Branding

Year:

2021

Agency took a collaborative approach with SPH Berita Harian, embedding itself as one team to deliver a revamped digital experience and a refreshed editorial direction for the beloved news publication. This approach rekindled the newspaper's role as a cultural beacon, resulting in a 43% increase in website visitors and a 200% jump in subscriptions after launch.